Our trading arm, YuGo, has turned two-years-old! We wanted to mark this occasion by celebrating our achievements so far.
YuGo was born from the idea of using the expertise of our sports team to raise funds for Allsorts. We knew that there was a demand for accessible exercise in the community and we had the knowledge and ambition to try and meet it.
YuGo now employs four full-time equivalent staff members, delivers 63 weekly activities and turned over £143,000 last financial year. A donation of £20,000 was presented to Allsorts in April 2024.
How does YuGo do it?
YuGo’s mission is simple: to reduce inactivity rates and the lack of accessible exercise opportunities. They find solutions to engage people of all abilities to enjoy healthy living, now and into the future.
Team YuGo strive to make exercise engaging and achievable, delivering personal training sessions, group activities such as Nordic Walking and Yoga, as well as school sports events ranging from Athletics to Tag Rugby.
The Impact
During 2023, YuGo worked with 100 individual participants with an age range of nine-92 and 40 organisations, providing 900 hours of personal training and 364 hours of group activities.
Following YuGo’s SEND Tag Rugby Festival in April, a teacher at Belmont School commented: “We’ve had some really good play, some nice camaraderie from the children, adults and staff members.
“I’d definitely recommend these events to other schools for the future. Everybody has got together and we’ve all had a nice time.”
After having a fall, 77-year-old Jennifer broke her arm and lost a lot of confidence. Since starting Nordic Walking with YuGo, she’s “become quite strong in comparison to what I was” and has found YuGo coaches “very supportive and friendly”.
“The sessions are immensely fun,” said 13-year-old personal training client Charlotte. “They tailor every experience to you and your abilities, to help you grow.
“They make me laugh. We do a quiz and if I get any questions wrong, I have to do a minute exercise!”
If YuGo’s personal training, health and fitness clubs or school sports programme interests you or someone you know, please email [email protected] or call 01453 750474 to get involved.
Head of Sport at YuGo and Allsorts, Max Pemberton said: “It has been wonderful to see the YuGo team take all their expertise and experience from Allsorts, and provide accessible sport and exercise for more people across Gloucestershire, and beyond!
“Knowing that the excellent work the YuGo team are doing provides enjoyment, friendship, positive health impacts, and fundraising for Allsorts, is absolutely perfect.”